REPRESENTATIVE MESSAGE.

Meet Hayato Saito, CEO of Essence Client, and explore his background and approach to marketing.

Hayato Saito

Essence Client Co., Ltd.
CEO

CAREER

Background

01
Azabu High School
Graduated
02
Keio University, Faculty of Economics
Graduated
03
Accenture
Worked in consulting
04
Advertising agency
Hands-on experience in marketing and advertising management
05
Clinic CMO
Led business strategy and patient acquisition
06
Essence Client Co., Ltd.
CEO
07
BizReq Inc.
Leads recruitment and career businesses as company representative
08
BUZZVIDIA Co., Ltd.
CEO

Today, he supports growth primarily for clinics, e-commerce and SaaS, connecting strategy, advertising, creative and web development.

“Be a bird, a fish and an insect.”
Marketing that stays close to the customer.

Marketing is a craft. Since first encountering it, I have studied it with deep commitment. Along the way, I came to feel strongly that marketing focused on what truly matters is still not widespread enough.

When I approach marketing, I always think: “Be a bird, a fish and an insect.” The bird represents situational analysis; the fish, market currents; the insect, the smallest customer needs—insights.

These three sources of objective evidence set the direction of strategy, which we adapt to the distinct nature of web and social channels. Moving between the big picture and the front line, we stay close to our customers.

The bird's view

See the business, market, competition and numbers from above to understand where you are and where to go.

The fish's view

Read market currents and changing times to choose the right direction to move now.

The insect's view

Look closely at users' hesitation and discomfort to uncover their detailed needs.

Let's understand where your business stands today.

Your challenges and budget do not need to be finalized. Tell us where you are today, and we will work through the next steps together.